Monday, October 20, 2008

This Just In: Change Coming to

This Just In: Change Coming to

While doing some research for the News McNabb blog, I stumbled on some news! Posted on the LIN TV web site (No, they haven’t settled with Time Warner) is the report of a new “strategic relationship” with none other than a division of News Corp. to jazz their local web site.

In a post earlier today, I referred to the KXAN TV web site as “boring”. That may be about to change. Since it’s late, I can't get details beyond the LIN news release. Here’s what it says in part:

LIN TV Corp. (NYSE: TVL), a local television and digital media company, and Fox Interactive Media (FIM), a division of News Corporation, today announced a new strategic relationship and the launch of LIN TV’s new television station web sites. LIN TV is FIM’s first third-party digital publishing partner and will use FIM’s cutting-edge digital platform technology to provide users with a superior local online experience.
LIN TV has launched and onto FIM’s digital platform and the Company’s other web sites are set to launch over the next few weeks. FIM is delivering both back-end and front-end publishing services to LIN TV’s growing suite of web properties, including content management, video, contextual search and social networking. LIN TV customized the interactive features on its local web sites and unveiled key web site features, including a new video player that is user-friendly and engaging, new weather features, “Map This” programming, new social networking tools, a centralized content management system for seamless content flow and sharing between markets, customized news delivery and user engagement tools.
“We have defined the vision for our New Media business and we are pleased to partner with FIM to provide the best experience of any media or information site in our markets,” said Robb Richter, LIN TV’s senior vice president new media.
LIN TV is an industry leader in the convergence of local broadcast television and digital innovations. The Company’s new media strategy is focused on engaging audiences around its strong brands and across multiple media channels. LIN TV has successfully launched more than 50 web sites and it is estimated that LIN TV’s web sites will serve nearly two billion ad impressions in 2008. LIN TV’s partnership with FIM positions the Company for future online growth and new media success.

Sounds interesting. There is much more to the release. If you want to know more, go to the LIN TV home: Go to “News Room” and click on “News Releases”.

Remember, you saw it first on News McNabb!!!

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